When guests walk into a hotel, the very first thing they notice is not the amenities—it's the design, the look and feel of the property.

This vibe and how it makes them feel kicks off their guest experience during a hotel stay.

Most guests notice a hotel’s style—industrial, minimalist, bohemian, country. They see wall colors, furniture, lighting fixtures and tile patterns on the floor. Maybe there's a spectacular staircase or mural in the lobby that catches their eye. Whatever they see or sense will trigger an experience.

Good design is pretty aesthetically pleasing. Great design engages the senses, lures people in and creates a visual narrative that guests will remember long after they leave.  Designers' talent lies in their ability to create guest experiences that are genuine, unique, and memorable.

Millennials are shaping the hospitality industry (not to mention the world!)

It's the millennial revolution, and it's all about guest experience, technological conveniences, and social media.

Millennials are unlike traditional travelers. They don't travel; they explore. They crave new, unexpected, meaningful experiences. Still, why should the hospitality industry cater to them?

Interior design is the key to strengthening your brand and your hotel guest's experience

A physical space is an excellent place to create unique customer experiences, make a memorable impression and spark an emotional connection with customers that will elevate your brand and influence their behavior.

Good interior design may seem like a luxury, yet without it, hotels, restaurants and others in the hospitality industry are handicapped. Strategic interior design can accomplish the following and more:

How to Use Tech to Enhance the Guest Experience

Technology is shaping hospitality design as hotels find new ways to adapt to sociocultural changes and personalize the guest experience. Smart features and gadgets—from dimmer switches to multifunctional spaces—are showing up in hotel interior design and redefining what constitutes a good stay.

However, hotels should avoid getting carried away when creating tech-savvy interiors. Not every guest wants to "plug in" when traveling. Some actually seek to disconnect from their tech-dominated lives. As always, balance is the key.